Social Media & Ads

Short videos typically ranging from 15-90 seconds.

We are able to use them both organically and via paid distribution.

Launching effective video ads for your business requires two key components:

🎥 Proper campaign setup, implementation, and analytics.

🎥 The creation and management of impactful video ads that resonate with your target audience.

At That Video Strategy Company, we excel at both aspects. We not only specialise in creating high-impact visuals for your video ads, but we also handle the end-to-end management of your campaigns.

From campaign setup to implementation, analysis, and optimisation, we take care of the entire process, ensuring that your video ads drive the desired results. Our expertise allows us to maximise your advertising budgets, optimise ad spend, and provide detailed analytics to measure campaign performance.

Whether you have an internal marketing team or not, we are equipped to handle all aspects of running effective video ad campaigns. Partner with us to unleash the full potential of video advertising and achieve your marketing objectives.

With social ads, you have the incredible ability to target specific demographics in a precise manner. Whether it's women between 35-40 without children, who watch Friends and shop at Zara, or any other specific group, you can tailor your ad creative to match their characteristics.

At our agency, we specialise in creating video ads that speak directly to your diverse target audiences. This means you can display different video ads to different people at different times, resulting in increased overall effectiveness and reduced advertising costs.

Example:

Imagine you're a chiropractor in town. You understand that your clients seek your services for various reasons and require different marketing approaches.

Not everyone needs spinal alignment, and not everyone is looking for pain relief. Here are a few campaign ideas that utilise segmentation and relevant ad creative:

🎥 Show a video ad featuring a testimonial of a patient experiencing improved mobility and flexibility (targeted at individuals interested in "chiropractic care").

🎥 Display a video ad demonstrating gentle chiropractic techniques for pregnant women (aimed at expectant mothers interested in "prenatal wellness").

🎥 Present a video ad highlighting the benefits of chiropractic care for athletes and active individuals (targeted at fitness enthusiasts interested in "sports performance optimisation").

🎥 Share a video ad showcasing your clinic's state-of-the-art equipment and friendly staff (targeted at local residents within a certain radius of your clinic location).

🎥 Deliver a video ad specifically to individuals who have recently moved to your town, emphasising the convenience and quality of your chiropractic services.

By tailoring your video ads to cater to the specific needs and interests of your core demographics, you can attract a steady stream of new clients in a highly effective and scalable manner.